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APR Consultants 40th Anniversary:

APR Consultants 40th Anniversary:

APR Consultants Ltd was established in 1983 as DJ Shaw Associates. The focus in the early years was on market research, land use planning, economic analysis and resource consents. In 1990, the company expanded to include architecture, urban design, engineering and environmental services and was renamed APR Consultants (APR). While Rotorua is home, the business is proud to have worked in most districts and regions in New Zealand and also in New South Wales over the past 40 years.

To celebrate our long and noteworthy history and relationships, we hosted two events to acknowledge the legacy of APR and to provide a glimpse into ways we can serve future clients.

We hosted a Business After 5 (BA5) in the foyer of the Rotorua Business Hub as a thank you to past clients and as an invitation for future clients to consider us for services to assist on their projects. The BA5 served to highlight the range of projects we have been involved in enabling great outcomes for our clients over 40 years which include:
> Feasibility study reports for the Hawkes Bay Centre for Excellence in Human Performance (you can learn more about it here -'s-bay-centre-for-excellence-in-human-performance)
> Crankworx Event Survey and Economic Impact
> Parksyde Community Centre
> Avanti Velodrome in Cambridge:
> Thermal by Bike – Te Ara Ahi – National Cycle Trail
> Northland Forward Together - Kokiri Ngatahi Taitokerau - regional economic development strategy

Having this opportunity to mix in with the business community has given us a chance to show off our portfolio and gather interest from future clients.

We also invited past and present staff to celebrate our 40th anniversary with a dinner and social event at Holdens Bay Holiday Park and Conference Centre. We spent the evening reminiscing on the company beginnings and growth, sharing stories about how employees have grown on their own career journeys since leaving APR, and we enjoyed some amazing food prepared by Sonia Beasley. The cutting of the “40th” cake was also a major highlight of the evening.

We capped off the 40th year of celebrations by relaunching our website

With easy access to our past projects, array of services, and extensive library, our new website design embodies our mission statement of ‘providing strategic advice and information to add value to client decision making’.

Our site highlights the cross-disciplinary approaches we take to ensure that each project undertaken is:
> Client focused
> Outcome focused – adding value and clarity to each project
> Innovative
> Incorporates sustainable consulting practices

Our service page details the industries we work within, and the work we have engaged with within the last few years, such as:
> Business Development
> Market Research
> Feasibility Studies
> Sustainable Development

At the heart of APR Consultants, we strive to consistently deliver high quality services on time, and within budget.

So, here’s to the last 40 years of hard work, and to the next 40, where we constantly strive to evolve and continue working to realise the vision of our amazing clients and staff. If you are interested in working with us to achieve your vision, flick us an email at, and we will endeavour to connect with you soon.

APR endeavours to remain client focused and responsive to be available for projects that will continue to add value to our businesses, other organisations and communities. Feel free to contact Deryck Shaw by email at

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